Taller Luxury Line

The President of SwissWatch Trading Co. Ltd., Mr. Jean-Claude Racine, is happy to introduce to you a new luxury line within the Taller collection.

Three new Taller models will be launched already this autumn. This is not an accident. 

We are constantly improving our company. This applies both to the production line, the design, and the marketing.

The novelty that I present is the result of all what I know, all what I understand, and all what I feel regarding the watch and its production.

This is luxury! I can surely use this word describing really two premium models of men's collection. 

What makes these new models so unique? Well, first of all, they represent the highest standard of production among the significant status watches on metal band or leather strap.

But the most expected uniqueness in the Taller collection is super deluxe. This model is a true work of art!

Creating women's models and thinking through what such a watch should be in the Taller line, I always wanted to avoid an extravagantly priced accessory, but also wanted to invent something more.

My models for the beautiful ladies represent femininity and romance; they live a life with their owner. They help a woman follow the time. Yes, follow, not just track the time!

I thought such a watch must follow the time like a river flows or the seasons' change during the year. So, time itself must flow as well. And the owner of a Taller watch certainly wants to follow time in the same beautiful way. I created a model in which the time is beautiful! This model is called "Princess". The main distinction of a Princess watch resides in its second's hand. It is moving in the finest, ever changing pattern.

Watching the ever spinning movement of the small second's hand on the watch dial, you feel the magic of a mysterious flower blossoming endlessly.

These watches are unique. We registered the design of these remarkable patterns of the small second's hand with the Swiss Federal Institute of Intellectual Property and I am proud of that! I hope that our beautiful ladies will also be proud to wear such a Princess watch and will follow the time in a graceful way.

I wish you all a pleasant feeling and a charming time in life with Taller watches.

Yours faithfully,
Jean-Claude Racine
President of the Board



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