Making up barely more than one per cent of the total exhibitors (only eight out of the 755 exhibitors at the show were from the spiritual homeland of watchmaking), the few Swiss exhibitors present fitted in well with the mid-range offerings seen at the majority of exhibitors at the show.
Having gradually mutated from a sales-based operation to an assembly and production facility that works for other brands, Swiss Watch Trading, based in Biel, showcased its new brand Taller as the company’s first in-house brand and was exhibiting for the first time in Hong Kong.
Taller, which has taken two years to develop as a brand, takes its name from the “Thaler”, the ancient coin used throughout Europe for hundreds of years (and the root of the word “dollar”).
Its first markets for distribution are Russia and the CIS countries, the Czech Republic, Ukraine and Poland.
According to Mr Jean-Claude Racine, President of the Board, the brand will then expand “according to opportunities”. Taller offers quartz and mechanical watches in a price range from 300-2,000 Swiss francs, with the average price hovering around 450 Swiss francs and the collection split equally between ladies’ and gents’ watches.
Having gradually mutated from a sales-based operation to an assembly and production facility that works for other brands, Swiss Watch Trading, based in Biel, showcased its new brand Taller as the company’s first in-house brand and was exhibiting for the first time in Hong Kong.
Taller, which has taken two years to develop as a brand, takes its name from the “Thaler”, the ancient coin used throughout Europe for hundreds of years (and the root of the word “dollar”).
Its first markets for distribution are Russia and the CIS countries, the Czech Republic, Ukraine and Poland.
According to Mr Jean-Claude Racine, President of the Board, the brand will then expand “according to opportunities”. Taller offers quartz and mechanical watches in a price range from 300-2,000 Swiss francs, with the average price hovering around 450 Swiss francs and the collection split equally between ladies’ and gents’ watches.
Europa Star WorldWatchWeb, October / November 2013
